Product Breakdown

Great post. Cool UI for it as well. In summary, here are the ones you can use:

  • Heart
  • Engagement
  • Adoption
  • Retention
  • Task Success

“Make it clear that you will listen to users who are thoughtful about their ideas.”

The customer development process showed me that it’s never too early to start customer interviews. However, it can be too late. Although I had wanted to finish the product first and jump straight to user testing, going out and talking to potential customers helped focus and clarify my ideas before building something that I would have had to redesign in the end.

courtenaybird:

KPIs for Social Media According to Executives Worldwide - eMarketer:

"Advanced” metrics had generally seen the most growth. For example, engagement—the top KPI—had jumped 32% in the past two years, while sentiment tracking showed year-over-year growth of 38%. …
Still, web traffic as well as followers, fans and group size—simple and relatively useless figures—ranked second and third, which… was “slightly disconcerting.”

courtenaybird:

KPIs for Social Media According to Executives Worldwide - eMarketer:

"Advanced” metrics had generally seen the most growth. For example, engagement—the top KPI—had jumped 32% in the past two years, while sentiment tracking showed year-over-year growth of 38%. …

Still, web traffic as well as followers, fans and group size—simple and relatively useless figures—ranked second and third, which… was “slightly disconcerting.”

"People have an intuitive bias about push. They only want to receive push notifications that are relevant, time-sensitive, and valuable. Our data shows that consumers have innate assumptions about what an app will offer based on the app’s industry. As a result, an app’s ability to bridge the trust gap greatly impacts push enablement rates."

What customers say vs what they *could* mean

To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.

What’s it for? and How will we know if it worked?

Answer these two questions first, please. If it’s worth doing, it’s worth knowing before you do it.

"Viral Loops" vs "Viral Oops" via @nireyal